Nicky Oatley, Hamilton Island’s Brand Manager, said that engaging The Aesthetic was about finding an agency that could reflect Hamilton Island’s premium offering in a fun and down to earth way.

“Our key objective was to show people that Hamilton Island provides an improved and diverse holiday experience. Under The-Aesthetic’s guidance, we opted to go for tighter shots trying to show real human connection. We worked with no script, we wanted to follow real families enjoying the Island. It was a huge leap of faith that paid massive dividends.”

Director Nick Leary gave a visual nod to the ‘old-school’ memories
through cinematic techniques as well as the use of two iconic childhood props, a pet rock, and a hand-made toy sailing boat.