The Crown Jewel from Sealy Posturepedic
is the epitome of luxury and craftsmanship.
With every detail being considered by master bed makers
from start to finish, each Crown Jewel truly is made to measure.


The-Aesthetic delivered a creative that celebrated this craftsmanship
and the luxury it brings to ones life through a story driven brand film
and stills campaign. Art deco in style the film centers around Sealy’s
promise that every Crown Jewel is ‘Made for you.’


Director Nick Leary said

“The luxury was in the precision of the craftsmans work.
This process of a mattress being hand made for its buyer with
such attention to detail from start to finish was the story.”